Allt är Möjligt, which means ’Everything is Possible," is a media-watch nongovernmental organization which has no political or religious affiliations, located in Gothenburg, Sweden. Its mission is to monitor manifestations of discrimination, sexism and stereotyping of women in the media; to inform the public; organize protests; publish guides; organize seminars, lectures and courses for schools, government and private enterprise; and advise the government. Thanks to information campaigns directed at every sector of public life, an equal opportunity media policy has become a priority of the Swedish government. The website has a chronicle that also serves as an example of action strategy. Information about how to become involved in campaigns against discrimination, negative stereotypes and sexism in the media is given in the form of a do-it-yourself guide.